Blue Nereids Towel

The collaboration between Elyd, founded by Eduardo Lalanne, and the fashion brand Ynesuelves, led by Ynés Suelves and Maria Osorio, stems from a lifelong friendship and a shared passion for art, aesthetics, and environmental respect.

Inspired by the sea and committed to sustainability, this partnership has resulted in an exclusive beach towel that combines the distinctive values and aesthetics of both brands, telling the enchanting story of the ocean. With a strong commitment to waste reduction and marine protection, 10% of the profits from this collaboration will be donated to Innoceana through the ECUS platform, supporting the fight against ocean pollution and the conservation of seagrass meadows in the Canary Islands.

This support will not only help protect these meadows, which have significantly declined in recent decades, but also aid in their restoration through the “Gardeners of the Sea” project, ensuring the future health of oceans and the species that depend on them.